I have been a fan of Iron Maiden, especially the old stuff, for years, but never really knew anything about them. I’m not sure how this book came to my shelf, but it is a pretty hefty read at 348 pages. The book is not a critique; more like a love letter. We do get the true creation story from everyone’s point of view. First person conversations run throughout the book. Any time the music is mentioned it is always with glowing terms. In the foreword, Steve Harris, founding member of Iron Maiden, writes “This book was written by Mick Wall, someone respected enough by the band for us to want him to take on the task. A fan and friend of Maiden for many years, Mick decided to approach not just the current members but also past members of the band, plus management, agents, and past and present members of the crew for the material for this book. It makes interesting reading, even for me, because everybody has a different view of how things have happened over the years!” Here are some interesting bits and quotes.
“…Iron Maiden begins and ends with the dreams and ambitions of one man: Steve Harris [bassist, lead writer and head honcho]. He it was who can up with the name, came up with the songs, the idea, and the attitude…’Arry, as the band affectionately know him…” (16).
Harris is a huge soccer fan, especially of Ham United. Study some of their album covers closely and you may find soccer references.
“Steve came up with the name of the new band, Iron Maiden–a medieval torture device that could be described as a coffin lined with long, sharp spikes–simply, he says, because ‘it just sounded right for the music. I was sitting around at my mum’s place, talking about names for the band and that was the name that was bandied about, and I said, Yeah, that’s great. I like that. I don’t remember if I thought of it or my mum did, or someone else in my family, I can’t remember. But I do remember saying it to my mum and she went, Oh, that’s good. I think I had a short-list of four or five names and she said, Oh yeah, that’s the best one’” (29).
[Can you imagine being in high school, starting a heavy metal band, and your mom going “Iron Maiden…now, that’s a name!”]
Harris had been in cover bands, but he wanted his own band in order to perform the originals he’d been writing. “Even then, the Harris penchant for an unexpected time-change which would become the hallmark of all Iron Maiden’s most respected work, was already much in evidence” (32-3).
“But with the arrival of Wilcock came the news of a guitarist mate, of Den’s that, he said, would blow them away. His name was Dave Murray. I said, ‘Well, if he’s that good get him down here!’ recalls Steve. ‘So he did. And that’s when everything really changed…’” (34).
Maiden was seen as part of the “new British rock scene.” Sounds journalist Geoff Barton “had a name for it; he called it the New Wave Of British Heavy Metal (NWOBHM). The phrase New Wave Of British Heavy Metal was this slightly tongue-in-cheek thing that first cropped up in a sub-heading and we just expanded it a bit to give the feature some sort of slant” (94).
[I’ve included a large section on the creation of Iron Maiden’s mascot, Eddie, because I’ve always been fascinated with the image. I used to draw him in doodles during high school. I’ve named various objects “Edward” in homage to him across the course of my life, and he was even the inspiration for a teenage poem entitled “Spoon.” I’ll share it later if I can find it.]
“The other most striking feature of Maiden’s first single was the introduction into the scheme of things of one of the most important characters in the entire Maiden story–Eddie, the cartoon creation of self-styled English eccentric and former art-school drop-out, Derek Riggs” (142).
“…the one thing that never changes is the thrill that runs through an Iron Maiden audience the moment Eddie bursts forth onto the stage at the climax of every show. If you’ve never seen Iron Maiden live, you won’t know what is so palpably obvious to those of us who have been there to see it for ourselves: that Eddie is the immortal soul of Iron Maiden; the defining symbol of the eternally youthful, blissfully uncompromising spirit of the band’s music. No matter what your age (and after nearly three decades there are plenty of Maiden fans whose memories are now longer than our hair), Eddie stands for the part of us that will never stop loving loud, live, over the top rock music; that will never shrink or hide from adversity; and never give up hope that there are still better times to be had…somwhere. Which is why Eddie no longer belongs either to Derek Riggs, Rod Smallwood or Steve Hrris. He belongs to us all” (143).
Rod Smallwood explains that the band did not have a defining feature; “they didn’t have that one figure who utterly stamped his presence and image on the band in a way that was obvious enough to make a good album cover. There wasn’t anything extra to give the image that continuity. So I went looking for someone, something…an image, that would look good on the record sleeve and say something more about this band than just another photograph of them on stage.’
“Rod was in John Darnley’s office at EMI one afternoon when–of all things–a poster on the wall for trad-jazz star Max Middleton caught his eye. ‘It’s not like I’m a big Max Middleton fan or anything,’ he says, ‘but the artwork on this poster was just so striking, you couldn’t miss it. Your eyes just went to it as soon as you walked in the room. So I immediately asked John, ‘Who did that for you?’ And it was this guy I’d never heard of called Derek Riggs. I asked to meet him so he could show me some more of his work, and in the middle of a load of drawings for what he thought would be good sic-fi book covers, there was the first album sleeve! It was this sort of cartoon of this mad-looking sort of punk monster, but as soon as I saw it, I knew. That was it! The only change we asked Derek to make was to make the hair a bit longer, so it was less obviously like a punk. Derek had been round all the record companies trying to sell it for a punk band–album or single, she didn’t mind. But I saw that and thought, ‘No, that’s for us, that’s exactly what we need.’ I remember taking his portfolio around to show the band. I just threw it on the table and said, ‘See if you can pick out your album sleeve,’ and it was the first one they picked out! It was just obvious to everybody from the word go–there was Eddie! It was like he’d been done just for the band.’
“‘People always ask if Eddie was inspired by Maiden’t music but I’d never even heard of Iron Maiden when I drew the first Eddie,’ Derek admits. ‘I’ve never really been into heavy metal. In fact, when I’m drawing, instead of listening to whatever Maiden are up to, I’m much more likely to spend most of my time listening to Beethoven, Stravinsky or even The Spice Girls. In those days, though, I was quite fond of punk and originally that’s what Eddie was supposed to be–this sort of brain-damaged punk. I was very influenced by the punk idea of wasted youth, this whole generation that had just been thrown in the bin–no future and all that. Which is funny, because I then included it with some other stuff I’d been sending around to various sort of science-fiction book publishers, to see if they could use any of it on one of their book covers or whatever. I didn’t really know what else to do with it. I’ve never even really been into art, not in the conventional sense. Not since they threw me out of art college, in Coventry, when I was nineteen.’
“‘But no-one was interested–I was pretty crap at book covers, actually. I discovered I could paint city streets really well, but that wasn’t much help when it came to ski-fi. Then, out of nowhere, Rod and Maiden picked up on this particular image, only they wanted me to make it a bit less like a punk and more like them. So I redrew him with pretty much the same face, the same body and clothes and everything, just with longer hair. It was still spiky but now it was long and would shoot out in all directions.’
“‘I liked the idea because it gave you great visual continuity.’ says Rod, ‘and it made the Maiden sleeves just stick out a bit more than the average sort of ‘could-be-anything’ sort of sleeves most rock bands used then. And it became a very important part of Maiden’t image, in that way. We’ve never done a lot of television, we’ve never really been on the radio, but because Eddie struck such a chord with the Maiden fans, we didn’t need to be. Wearing an Eddie T-shirt became like a statement: fuck radio, fuck TV, we’re not into that crap, we’re into Iron Maiden. And, of course, we’ve had a lot of fun wit Eddie over the years, trying to find new and ever-more outrageous things for him to be and do. Sometimes the ideas come from Derek, although usually they either come from me or one of the band. But it can be anybody or anything that inspires us. Like with Number Of The Beast, where we had Eddie in hell with the Devil as his puppet, only the Devil’s got a puppet Eddie, too, and it was like, well, who’s the really evil one here? Who’s manipulating who? The concept was very simple, but the way Derek executed it was fantastic. Originally, he came up with it for the sleeve of the ‘Purgatory’ single, but we said, ‘No, that’s much too good,’ so we kept it for the album. We had the artwork months before we had the music.’
“The idea of turning the original Eddie the ‘Ead that had adorned the backdrop of every Maiden gig for the last three years into the more recognizable face of Riggs’ Eddie was a fairly obvious one. Smoke would still billow from its mouth during the usual ‘Iron Maiden’ finale, only now the ghastly, staring mask had acquired not just long spiky hair but a long spiky personality to match. But the real masterstroke was when they eventually hit on the idea of having a three-dimensional Eddie that didn’t just stare from the back of the stage, but actually ran about it terrorizing both the band and the astonished audience. Rod credits former EMI managing director in the Eighties, Rupert Perry, for the original suggestion that Eddie might become more than just a useful merchandising icon;that he might somehow become an active part of the show.
“‘Rupert was at a show with us one night,’ says Rod, ‘and he just said, ‘Smallwood, why don’t you get this guy on stage?’ And I thought, ‘Yeah, he’s right, that would be great.’ At first, it was just me with an Eddie mask on. I’d just go bounding around the stage like a lunatic during the intro to get the audience worked up, and the place would go mad. So we started doing it every night. Once, in Detroit, a guy from the record company came up when I had the mask on and asked me if I’d seen Rod. I just growled! Then various tour managers did it. One tour manager we had, Tony Wiggins, absolutely refused to do it so he would always wear cord trousers to the show, because he knew we’d never let Eddie go on stage in cords! It had to be a leather jacket and jeans. So Tony never did Eddie.’”
“‘I can’t actually take all the credit,’ insists Rupert Perry. “It’s true that it was me who first said to Rod, ‘You know, what if the Eddie character could move?’ But I was thinking more along the lines of something that would happen at the start of the show, perhaps before the band even came on. But Rod, in his genius, took that and turned it into something much more exciting. And now, of course, Eddie is a very big and important part of every Iron Maiden show. It would be hard to imagine them without him. He’s become like the sixth member.’
“Originally, Eddie’s brief but blustery appearances took the form of a leather-jacketed man (as he admits, usually Rod, or one of their tour managers) in a specially-designed head-mask. But as the band’s international career took off around the world and the arenas they filled grew larger and larger, so, too, did Eddie. Bigger and more berserk with each new album that rolled around, by Powerslave, in 1984, he was over fourteen feet tall and able to launch thunderbolts with the wave of one giant, bandaged hand. Clearly, this was no mere man-in-a-fright-mask.
“Dave Lights remembers how the idea arose. ‘I had taken my family to see Jack And The Beanstalk in pantomime the previous Christmas,’ he says, ‘and I remember how impressed all the kids had been every time the giant walked on stage. It was basically a bloke on stilts but dressed up to look about ten feet tall. It was just such a simple, marvelous effect that I mentioned it to the band and said, ‘You know, maybe we could have Eddie as some sort of giant when he comes on stage.’ I think the first time we did it, on the Number Of The Beast world tour, the Eddie we had was about eight feet tall, but he ended up about fourteen feet in the end, I think. He just kept growing, getting bigger and more ridiculous with each tour we did. And it’s kind of become the best part of the show. It’s always right at the end, during ‘Iron Maiden’, and it’s just turned into this big, mad celebration. Just when you think you’ve seen all the effects there are, had all the best lights and heard all the best numbers, suddenly here comes Eddie and it just sends everybody right over the top.’”
“Dickie Bell, the band’s current tour manager, who has worked with Maiden since 1981, reckons, ‘The kids fucking love Eddie more than they love the band. And you can see why: it’s ‘cause he’s one of them. In their minds, he’s like the Maiden fan from hell! And when he gets up on stage, it’s like one of their own getting up there and doing it for them. It’s like Eddie is the ultimate headbanger” (144-147)! [End Eddie section.]
“With new Steve Harris-penned mini-epics like ‘Hallowed Be Thy Name’ (the dying note of a condemned man) and the track from which the album takes its title, ‘the Number Of The Beast’ (inspired by the film Omen II) Maiden had entered new creative territory.